Are you a little puzzled about marketing automation?
- how it works
- how to use it
- using it effectively
Marketing automation has been a hot topic for companies in all industries. As more an more marketing efforts move online through your company’s website, natural search, paid search and social media, your prospects and customers are more knowledgeable about your products than ever. As a result, most prospects interact with your company before actively “raising their hands” for information — without assistance of involvement from your sales and marketing teams. You need to deliver timely content across multiple channels: online, in-person, at industry events and everywhere else. Marketing automation steps in to help you to track the effectiveness of all of your interactions with your prospects and customers, online and off.
We’re hosting a 3-part webinar series with our partner, Eloqua, marketing automation pioneer, and Barbara Anguis Saxby, Founder and Managing Director at Accelent Consulting – a strategic marketing firm that has worked with companies like Peoplesoft and Salesforce.com.
This 3-part series covers the basics of marketing automation, practical applications for marketing automation and how marketing teams can measure success.
The first session answers the most critical question:
What is Marketing Automation?
We’ll talk about:
- Measuring results across the entire customer lifecycle
- Building a better marketing funnel
- Improving trust between sales and marketing
If you are interested in registering for the first session on May 18, register here.
- Webinar Session: What’s Marketing Automation
- Date: May 18, 2010
- Time: 10A PST
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