echo lane, inc. is a sales, marketing and CRM consulting firm working with emerging and established companies at all stages. echo lane aids early stage companies with market validation/analysis exercises, lead generation, and development of replicable sales process and methodology. Echo lane, extends and increases the efficacy of sales efforts for later stage companies by providing an outsourced cost effective means to better leverage existing sales and marketing teams. CRM is the core component to an effective sales, marketing and customer service process. echo lane specializes in ensuring that your CRM application is configured to map directly to your unique business, maximizing ROI on your CRM investment.

echo lane recognizes that no matter what business you are in, sales is mission critical and typically one of the highest cost centers within your business. A great deal of time and money is spent determining how best to acquire new customers, upsell the existing customer base and extend into new markets. Because of this, maximizing the value and efficacy from your sales and marketing efforts is becoming more and more important. Today, technology tools such as Customer Relationship Management (CRM) applications are helping companies do this.

Companies today are looking to leverage the team they have in place. echo lane provides a cost effective outsourced way to extend the reach of your marketing messages, ramp up your sales activity, and custom configure your CRM tool ensuring 360 degree visibility of your customers and prospects at all touch points; closing the loop between Marketing, Sales, and Customer Service. The bottom line, a quicker way to increased REVENUES.

Since 2002 echo lane has been helping businesses extend the reach of their sales force by increasing opportunities in their pipeline, ensuring that key sales execs are spending time with the right people, and setting up CRM tools to allow for effective tracking and reporting of all sales, marketing and service activities.