Partner Relationship Management

Your business partners are critical to your success, but your communication with them is often limited and difficult to track. What happened to the lead you passed to your partner? What partners are driving the most revenue to your business? What does the partner pipeline look like for onboarding? What marketing development funds have you allocated to which partners? The answers to these questions can make or sink your business.

Partner relationships can be greatly improved by the enhanced communication abilities of Salesforce.com's partner portal. Imagine creating an opportunity in your CRM application, referring this opportunity to one of your key partners with the click of a button, then checking a week later and seeing what this partner has done with this opportunity, what stage the deal is in, and whether it has closed.

Echo Lane can help you eliminate the manual processes and limited visibility that are typical of partner management by implementing Salesforce.com Partner Relationship Management (PRM). Echo Lane will design, test, and implement your partner portal — enabling you to immediately enhance and improve your partner relationships.